Let's start with, "What is Olaplex?". Olaplex is a hair care brand founded by two chemists. They discovered a chemical compound that is completely free of silicones and oil and consists of only one active ingredient. Olaplex now owns 8 worldwide patents. Olaplex products are able to find broken sulfur bridges in the hair and restore them permanently to their original state. Sulfur bridges are strong bonds that determine the hair structure. Sulfur bridges can break due to, for example, thermal or chemical treatments. Olaplex products are not tested on animals and contain no oil, silicones, sulfates, DEA, aldehydes or phthalates.
When do you use Olaplex?
Nowadays there are many external influences that can damage the hair, such as the sun, excessive use of a hair dryer, curling iron or straightening iron and/or dyeing or bleaching the hair. By using Olaplex you restore the damaged hair. Olaplex can also help when your hair is fluffy, dull, dry, limp, lifeless and/or brittle. After using Olaplex, your hair will be stronger, healthier, shinier and less frizzy.